- Launched in April, Shellpak Renew offers improvements on previous Shellpak format
- First time that Best Sustainable Packaging category contested in CPhI Pharma Awards
Shellpak Renew, a medication adherence solution from MeadWestvaco (MWV), has been named Best Sustainable Pharmaceutical Packaging at the CPhI Worldwide pharmaceutical expo in Madrid, Spain.
Modeled on MWV’s original Shellpak design, Shellpak Renew is based on customer research to deliver patient improvements: decreased weight and size, and the inclusion of an environmentally-friendly, curbside recyclable outer carton.
2012 is the first year that the Best Sustainable Packaging category has been contested in the CPhI Pharma Awards. The award recognizes companies that provide excellence in delivering a specific material, process or piece of equipment that enables pharmaceutical companies to achieve a more sustainable package or process.
MWV was one of six finalists that presented to the judging panel.
Launched in April of this year, Shellpak Renew is part of MWV’s long-standing commitment to further awareness of and provide solutions for poor medication adherence.
Shellpak Renew contains color-coded spine labels to help distinguish drugs, and has easy-open, child-resistant push buttons and an integrated calendar that helps patients track medication usage.
Additionally, it provides a 40 percent weight reduction over the original Shellpak, will save millions of pounds of plastic per year and has an outer carton made of Natralock, an environmentally-friendly paperboard that maximizes the use of recyclable materials and minimizes waste.
Earlier this summer, MWV announced it had reached a deal with retail giant Walmart to see Shellpak Renew pharmaceutical packaging in more than 3,000 of its pharmacies.
Effective use of materials
‘Hundreds of millions of Shellpaks have been distributed, so we recognize the importance of maximizing effective use of materials and minimizing waste,’ said MWV’s John Grinnell, vice president and managing director for MWV Healthcare’s secondary and adherence packaging division.
‘Shellpak Renew is a platform for an integrated medication adherence program designed based on patients’ needs, and includes features that educate patients on how to take their medications correctly. With Shellpak Renew, we’re able to provide a platform for our customers in an environmentally-friendly format.’
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