- Plates and type showcased on stand
- Stand covered 6,300 sq m in Hall 1 at Drupa 2012
- Chosen as winner from 6,823 entries in 21 categories
Heidelberg’s presence in Hall 1 during Drupa 2012 has won it the a Red Dot design award.
Presented by the North Rhine-Westphalia Design Center (Design Zentrum Nordrhein Westfalen), the Red Dot design award is an international quality hallmark that has been presented since 1955.
An international panel of judges assessed 6,823 entries from 43 countries in a total of 21 categories in 2012.
The tradeshow booth of Heidelberg has won the renowned Red Dot Award: Communication Design 2012 in the Event Design – Trade Fairs category.
Heidelberg showcased integrated solutions for commercial and packaging printing geared specifically to current market requirements under the banner "Discover HEI".
Its presence covered an area of around 6,300 sq m in Hall 1 (pictured, top).
The booth concept incorporated two key elements of the print media industry - printing plates and type – which helped people find their way around. More than 3,000 printing plates making up the presentation had already been imaged and, as such, also reflected the strategy of sustainability adopted by Heidelberg.
The entire booth had a neutral carbon footprint.
Adriana Nuneva, Heidelberg’ head of global marketing and communications, said: ‘We are delighted the trade show design devised by our professional and creative partner KMS Blackbox proved such a hit with our target groups.
‘Winning the Red Dot design award is a great honor for us and an incentive to continue focusing on outstanding customer communication.’
Read more on Heidelberg here
Read more on Drupa 2012 here