Ryuta Masui (pictured, left), senior vice-president, Graphic Systems business domain at Fujifilm Europe, said: ‘We are delighted with the results we are seeing from Drupa 2012. While overall visitor numbers may be down, the quality of the leads we have taken during the last two weeks prove that the decision makers were out in force and we have completely exceeded our pre-show expectations.'Offset and digital print solutions complement rather than compete with each other here’






The green benefits of the water-based NanoInk were a key element in the decision to invest. NanoInk is to be delivered as a concentrate and diluted on-site by end users. Reflex has said it will use rainwater in this process, and Parker said: ‘Water-based ink is a good thing as there is a big focus on ink migration, ablation and safety in general at the moment. The cost per page is also excellent, and it’s very fast.’

Manser is passing the responsibilities for the western USA district to Ethem Erdas (pictured, left), who has been appointed as sales manager for the area with Manser taking over in the Asia region.'We’ll continue to exploit the strategic options offered by consolidation in the sector'


ComQi, a provider of digital signage and display technology, recently launched five new place-based mobile applications interacting with digital signage displays in a retail venue. As industry expert Mike Fairley says: ‘It’s one thing to link with digital signage in store, but if the consumer wants to follow-up at home then the communication link will also have to be with the label.’
We have recently seen a surge of QR codes being used on labels to add value and extend the consumer’s experience online; to websites, quizzes, games, social networks and purchase incentives such as money-off tokens. However, the wrong use of QR codes – for example, links to poorly executed websites – could be putting consumers off using them altogether.
At the moment QR codes are still a novelty. But as we become accustomed to seeing them on increasing numbers of products, brands need to do more to ensure the correct, beneficial usage. One good example is US retailer Sam’s Club using QR codes on every bottle of its Simply Right vitamins to lead consumers to videos by naturopathic physician, Dr Andrew Myers.
Some wine producers have also caught on: restaurant diners can scan the code on their bottle of wine to find out more about the vineyard, grape and how to order, instead of trying to remember the name for the next time they are shopping.
Mobile network operator Verizon increased sales by 200 percent by encouraging in-store customers to scan a QR code that shared a competition on social networking sites. If a friend used the link to buy a Verizon mobile, the original customer won a smart phone. The company gained a 35,000 dollars return on a 1,000 dollar investment and greatly increased brand awareness.
Other good uses of QR codes include virtual stores, store locators, recipes and data capture – eg polls to get consumer to vote for their favorite flavor. I look forward to seeing what label innovations will be dreamt up next to keep us interested.
Carol Houghton
Editorial assistant
Labels & Labeling

With the announcement by the Indian government that retail foreign direct investment (FDI) will finally be allowed in the country, the doors might soon open to the last great consumer market in the world still closed to the major global retailer groups.
Currently in India these companies can only sell their own private label products and cannot sell the global brands they stock in every other major consumer market in the world. This has had the effect of closing off avenues of choice to consumers and limits the penetration of the global FMCG brands. It is no coincidence that the major European and North American-based label and packaging converting groups – CCL, Rako and Chesapeake, for example – have invested in China rather than India, and for this simple reason: in China the government has actively encouraged Walmart, Carrefours and the rest to invest in the country with wholly-owned operations. And they have bought with them their entire global supply chain. The major converting groups have come in on the back of supporting products from P&G, Unilever, L’Oreal and so on, where the run lengths are generally longer and the quality of materials used and complexity of converting techniques are up to global standards.
The second effect of the global retailers entering China has been that local brands have been forced to respond with new product formulations and packaging, including labels, which reflects a more upmarket positioning. This in turn is creating value throughout the supply chain. I write this column from Labelexpo Asia in Shanghai, and it is clear that this is now being reflected in Chinese converters buying new kit and new quality control equipment for their presses and rewinders.
It is not only Western converting groups which have entered China on the back on this value chain. A small, elite group of converters, companies like the mighty Starlight, are now buying right at the top of the Western press market and servicing the multi-nationals to the same quality standards as their Western competitors.
So if retail FDI does go through in India, I predict we will see a similar, rapid uplift in the value throughout the retail and supply chain, feeding through to the package converting industry.